Street wear on a mission!
Our number one mission is to make feelings and expressing them more normal.
Why the name?
“Eww Feelingz” is purposely in quotations for the sense of mockery or making fun of.
Many people express this type of eww feelingz attitude and don’t acknowledge how important feelings truly are. We believe that everything starts with how you feel. You may have "felt" a certain way so it lead to a certain action, such as buying a product or slashing your exes tires.
You have every right to feel your emotions but it's also important to understand them and the health of them.
A lot of emotions are just swept under the rug as if they’re nothing. We go with society and hope for the best.
This often leads to past tramas not being healed, built up guilt and/or anger, low self esteem, low confidence, and low self respect.
Feelings play a big part in mental health and should get the same recognition and awareness!
Why street wear?
Street wear stems heavily from street culture.
As a brand, we want to market to groups who's feelings have been ignored for generations. The 21st century has been all about change and fighting for what's right, getting rid of old habits and beliefs that don't work or no longer serve us. Mental Heath has been one of those big changes however, we believe that with mental health should be emotional health.
In many street cultures around the world feelings are portrayed as bad or a sign of weakness. As time goes on and the world changes, we know that's not true, so our goal is to help change that.
Streetwear is like the merch to a world tour called life.
EST. APRIL 2020